As we continue building products to help businesses and creators of all sizes, we hope Instagram Shopping becomes a critical part of helping businesses succeed. Today, we are launching a new feature aimed at making Instagram the best place for people to discover and shop the brands and products they love.

Instagram Shop: The new shopping destination

Instagram Shop is an in-app shopping destination where people can discover products and brands they love from across Instagram. Today, we have started public testing of Instagram Shop in the US and will expand globally in the coming weeks.

Instagram Shop features personalised recommendations to people based on the accounts they already follow and businesses using Instagram Shopping.

Businesses can be featured on Instagram Shop by consistently tagging products in their content and creating collections of products in their shop on Instagram.

To learn more about setting up a shop on your Instagram business account, visit our setup guide.

Source: Visit Instagram Blog