March 27, 2021

The Facebook Dimensions You Should Be Following This Year (2021)!


In today’s world where everything has become digitized and people are now considered to be tech savvy, digital platforms have played a vital role in the evolution of the digital world. It has been noted that there are over 37 million internet users in Pakistan alone out of which 36 million are Facebook users making it the most popular digital platform in Pakistan at least. Ever since Facebook has launched its business platforms, brands across all industries have now gotten an opportunity at their doorstep. Majority of the brands have invested money out of their budgets on digital platforms such as Facebook and leveraging their latest consumer promotions and happenings across these digital platforms. This helps them to increase their brand awareness and also helps increase sales or footfall. However, placement of Facebook ads is very important as it determines the success of your brand’s promotion. Therefore, getting to know about the Facebook dimension/size guide is crucial. Hope this article serves as a guide to choosing the right dimensions for your content on Facebook.


facebook image sizes


Facebook Image Dimensions

Facebook refreshes its plan and picture measurements continually. The best procedure of future-verification of your image’s content is to consistently transfer the greatest picture you can. Adhere to Facebook’s suggested document designs for the best outcomes.


Facebook image sizes for profile and cover photo



Your profile picture is the image that you see close to your name wherever at Workplace. Your cover photograph is the enormous picture at the highest point of your profile. This allows you to include an exceptional picture that addresses what your identity is or what you care about.

Facebook picture sizes for profile photographs: 170 x 170 pixels

Your Facebook profile picture will show at 170 x 170 pixels on work area. Be that as it may, it will show as 128 x 128 pixels on cell phones.

Facebook picture sizes for cover photographs: 851 x 315 pixels

Display size in desktop: 820 x 312 pixels

Display size in cell phone: 640 x 360 pixels

Minimum size: 400 x 150 pixels

Ideal document size: Less than 100KB


Useful hacks:


  1. To stay away from any pressure or mutilation, transfer a JPG or PNG document.
  2. Utilize the suggested pixel sizes for the quickest load times.
  3. Profile pictures and cover photographs with logos or text work best when transferred as a PNG record.


Facebook picture sizes for posts and timetable photographs:

The size and designs of thumbnails on the timetable fluctuates as per the number of pictures you’re sharing in a similar post. Facebook naturally resizes and designs your photographs when they are transferred for the course of events to be 500 pixels wide and to fit the 1.91:1 angle proportion.

Suggested size: 1200 x 630 pixels

Least size: 600 x 315 pixels


Useful hacks:


  1. On the off chance that if you are sharing 2-10 pictures in your image’s Facebook the picture size should be 1200 x 1200.
  2. This is a 1:1 proportion.


Facebook picture sizes for event cover photographs:

Suggested size: 1200 x 628 pixels


Useful hacks:


  1. This is about a 2:1 proportion.
  2. The size of your occasion cover photograph can’t be altered after it’s been added to an occasion.


Facebook picture sizes for events or 360 photographs:

All that things Facebook has touches has turned out to get the best outcome. Regardless of whether it’s advertisements or events. The manner in which they have executed Events has likewise caused organizations and people to advertise their events incredibly. With an ever increasing number of individuals cheerfully picking to go the online way, Facebook Events will have more appropriation in the coming days.

Least picture size: 30,000 pixels in any measurement

Perspective proportion: 2:1


Useful hacks:


  1. Facebook naturally perceives and measures these pictures dependent on camera-specific metadata found in photographs taken utilizing 360-ready gadgets.
  2. Records for these Facebook pictures can be up to 45 MB for JPEGs or 60 MB for PNGs.
  3. Facebook suggests utilizing JPEGs for 360 photographs and ensures that these records aren’t greater than 30 MB.


Facebook picture sizes for Facebook Stories:

Suggested size: 1080 x 1920 pixels

Facebook Stories take up the full telephone screen so the ideal size is 1,080 pixels wide by 1,920 pixels tall .As your profile photograph and a few buttons will show up at the highest point of your Stories, it’ll be extraordinarily easy to contemplate them when planning your Stories.


Useful Hacks:


  1. Facebook Stories take up the full screen of a telephone. That is an angle proportion of 9:16.
  2. Try not to pick a picture with a width more modest than 500 pixels.
  3. For Stories with text, consider leaving 14% of the top and base content free. (That is 250 pixels.) That way any source of inspiration will not be covered by your image’s profile photograph.


Facebook picture sizes for promotions:

The majority of the promotions accessible to sponsors on Facebook share all inclusive picture measurements. Nonetheless, there are specifics related with document type, character check, and picture to-message proportion that differ contingent upon where you place your promotion.

Sizes for Facebook Feed advertisements: At least 1080 x 1080 pixels.

Minimum size of 600 x 600 pixels.

Proportion 1.91:1 to 1:1.

Maximum size of 30 MB.

Sizes for Facebook Right Column advertisements: At least 1080 x 1080 pixels.

Minimum size 254 x 133 pixels.

Proportion 1:1

Facebook picture sizes for Instant Articles: At least 1080 x 1080 pixels.

Proportion 1.91:1 to 1:1.

Maximum size of 30 MB.

Picture sizes for Facebook Marketplace promotions: At least 1080 x 1080 pixels.

Proportion 1:1.

Maximum size of 30 MB.

Picture sizes for Facebook Search: At least 1080 x 1080 pixels.

Minimum size 600 x 600 pixels.

Proportion 1.91:1 to 1:1.

Maximum size of 30 MB.

Facebook picture sizes for Sponsored Messages: At least 1080 x 1080 pixels.

Proportion 1.91:1 to 1:1.

Maximum size of 30 MB.

Sizes for Messenger inbox advertisements: At least 1080 x 1080 pixels.

Proportion 1:1.

Minimum size 254 x 133 pixels.

Maximum document size of 30 MB.

Sizes for Messenger Stories advertisements: At least 1080 x 1080 pixels.

Proportion 9:16.

Minimum width of 500 pixels.



While Facebook has topped the list – like always- of the most used social media platform, this does not negate the fact that Instagram, Snap chat and twitter are not far behind. Instagram being the second most used digital platform by the youth especially, also has a large potential to be the next big thing in the industry for brands to promote their products or services. Like Facebook, Instagram too has conditions on the size and dimensions of the content. What story to post and what theme to follow on the feed is determined by one’s own ability and knowledge of the digital world. Coming to the less popular platforms, Snap chat and Twitter haven’t had the success that the other two platforms enjoy but nevertheless, the digital world is unpredictable, so you never know what might work for you best. However, one must always keep in mind, regardless of what digital platform they use, that every digital platform has its own conditions and restrictions that every user has to follow in order to proceed forward.


Source: Hootsuite , Dustinstout