March 26, 2024

Empowering Women Entrepreneurs: The Rise of Women-Led Startups


The entrepreneurial landscape in Pakistan is witnessing a significant shift as more women step into leadership roles and launch their own ventures, driving innovation and economic growth. In this blog post, we’ll celebrate the success stories of Pakistani women entrepreneurs who are breaking barriers, creating impact, and inspiring the next generation of business leaders. We’ll also explore the challenges they face, strategies for promoting gender diversity, and the transformative power of entrepreneurship.

  1. Sara Khurram: Sehat Kahani

Brief: Sara Khurram is the co-founder and CEO of Sehat Kahani, a telemedicine platform connecting underserved communities in Pakistan with qualified doctors through teleconsultations. Sara’s vision is to make healthcare accessible to all, especially in rural areas where medical facilities are scarce.

Website: Sehat Kahani

Social Links: Twitter, Facebook, LinkedIn

Challenges: Sara faced challenges in securing funding and convincing stakeholders of the viability of telemedicine in Pakistan’s traditional healthcare system.

Strategies for Gender Diversity: Sara actively promotes gender diversity within Sehat Kahani by hiring and empowering female doctors and healthcare professionals, thereby providing employment opportunities for women in the healthcare sector.

  1. Sidra Qasim: Markhor

Brief: Sidra Qasim is the co-founder and CEO of Markhor, a social enterprise that specializes in handcrafted leather goods made by skilled artisans in rural Pakistan. Through Markhor, Sidra aims to preserve traditional craftsmanship while providing sustainable livelihoods to artisans and promoting ethical consumerism.

Website: Markhor

Social Links: Instagram, Facebook, LinkedIn

Challenges: Sidra encountered challenges in accessing finance and scaling her business while maintaining the integrity of artisanal craftsmanship.

Strategies for Gender Diversity: Sidra advocates for gender equality in the workplace by providing training and employment opportunities for women artisans, empowering them to become financially independent and active participants in the workforce.

3. Zainab Ali: Revolutionizing Healthcare for Women

Brief: Zainab Ali is the founder and CEO of HealthConnect, a digital health platform aimed at providing accessible healthcare solutions for women across Pakistan. With a background in healthcare management and technology, Zainab identified the need for specialized healthcare services catering to women’s unique needs and challenges.

Website: HealthConnect

Social Links: Facebook | Instagram | Twitter

Challenges: Zainab encountered several challenges while establishing HealthConnect, including limited awareness about women’s health issues, cultural taboos surrounding certain topics, and the lack of digital infrastructure in remote areas. Overcoming these hurdles required innovative approaches and strategic partnerships to ensure the platform’s effectiveness and accessibility.

Strategies for Empowerment: To address the challenges, Zainab adopted a multi-faceted approach that leveraged technology, community engagement, and partnerships with healthcare providers. HealthConnect offers telemedicine consultations, educational resources, and community forums to empower women to take control of their health and well-being. Additionally, Zainab actively advocates for women’s health rights and works to destigmatize sensitive topics through awareness campaigns and public outreach initiatives.


In conclusion, the remarkable achievements of Sara Khurram, Sidra Qasim, Saba Gul, and countless other Pakistani women entrepreneurs underscore their resilience and drive in overcoming obstacles and driving positive change. Sidat extends heartfelt congratulations to these inspiring individuals and stands ready to support them in their ongoing endeavors. We are committed to fostering an environment that champions gender diversity and empowers women entrepreneurs to reach their full potential. Looking forward, Sidat remains dedicated to advancing the cause of women in entrepreneurship, contributing to a more inclusive and vibrant business landscape in Pakistan and beyond.