Today we’re announcing some big changes to Instagram — a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love. …
Tom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement it in the near future. Artificial intelligence(AI) is now an integral part of our daily lives, making recommendations when we shop online or giving us alternatives to reach…
While many retailers flounder, some omnichannel merchants are killing it online. Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Approaching 20% of retail. The U.S. Commerce Department reported new retail sales data (.pdf) earlier this…
As we continue building products to help businesses and creators of all sizes, we hope Instagram Shopping becomes a critical part of helping businesses succeed. Today, we are launching a new feature aimed at making Instagram the best place for people to discover and shop the brands and products they love. Instagram Shop: The new…
By 2020, Progressive Web Apps will replace 50% of all consumer-facing native apps, according to Gartner Research. A progressive web application (PWA) is mobile web page that acts and feels like regular native app. Like all apps, PWA can be accessed via the home screen of any smartphone. PWAs also share many of the same…
The social network giant rolled out a new feature that reveals–again–that the company doesn’t get it. If the news about TikTok, and the possibility that it might be sold to Microsoft, wasn’t interesting enough, on Wednesday Facebook released a direct competitor to the popular video sharing app called Instagram Reels. A new feature of Instagram…
Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things done. How can brands lend a hand? We believe…
Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers engage with brands, focusing on the channels, messages, and promotion types that are resonating during the pandemic. Social media is the most influential channel for communicating with consumers. Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers…
Lately, experts have written countless articles about personalised marketing and how it is changing the game. And, to be honest, it is a significant trend because it works. Personalisation has become table stakes. Whether you are talking about business-to-consumer or business-to-business marketing, you have to personalise your marketing message if you want to drive revenue…
Automation is revolutionising the digital marketing world, as with many other industries, changing the scope of what is possible, the way teams are structured and the expectations we have. However, the affiliate universe faces an additional dilemma: How to bring this powerhouse of technological change into an industry built on a foundation of human relationships.…
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