Social media marketing is a form of digital marketing that utilizes the influence of popular social media networks to help you achieve your marketing and branding goals. With such widespread use and versatility social media has easily become one of the most effective free channels for marketing your business today. However, it is not just about creating a business account and posting whenever you like, social media marketing provides numerous benefits that help your brand flourish.
Here are 3 reasons why you need social media marketing for your brand:
1. Improved Brand Awareness: Social media is a great method to initially get eyes on your new business. 91% of marketers agree that investing even a few hours in improving social media presence has provided fruitful in increasing brand visibility
2. Direct Communication: Social media has been able to remove the gap between customers and businesses, by enabling direct conversation with your audience, staying up to date on feedback, and solving problems without requiring a meditator.
3. Cost Effective: While most media can cost you an arm and leg, social media marketing helps you generate an effective campaign without having to break the bank. By planning and producing your content adequately, social media can bring you a higher return on investments. Decide your budget with Facebook ads or take an organic approach, marketing on social media will help you convert your audience into customers!
To make things easier for you we have researched and compiled a list of the top 5 social media sites in 2022. We recommend reading through this list to learn about using adequate channels for promoting your startup. And remember you don’t have to be on every platform to be a successful brand
Facebook is the largest social media site with over more than 2.9 billion users every month. More than 200 million businesses use Facebook tools while around 7 million advertisers actively promote their business on Facebook making it a safe choice for marketing. Take aid of facebook tools like private groups where paying customers can join, interact, ask questions, and can enjoy a personalized experience with the brand. Another important tool to use is FaceBook Insights which measures audience engagement directly by providing metrics like: likes, reach, engagement, and even the posts that led to people unliking your page. Tracking and measuring progress allows you to tweak and improve your marketing strategy in order to provide your customers with an improved experience. Use Facebook ads to get your brand in front of the right eyeballs whether your goal is to build brand awareness, engagement, or traffic. Facebook is a tool right for any business.
Instagram is the second most accessed network behind Facebook with around 1 billion active monthly users and 500 million daily Instagram stories. Around 45% of users are between the ages of 18-and 44 makings it a great platform for marketing your business. Since Instagram is a visual medium, use clear and sharp videos and images or eye-catching infographics or animations to engage your followers. Use reels to introduce your new team, or post a question sticker in Stories to open up a conversation with customers, tag products across content making it much easier to shop for the desired product without having to search for it. Use Instagram insights to see analytics related to your profiles and post and identify your audience’s preferences to refine your strategy
Home to 291 million users Pinterest is widely used by millennials, mostly women between the ages of 25 and 54. Pinterest, on average, returns $4.3 for every $1 spent on ads, making it a more cost-effective and profitable advertising platform than Facebook or Twitter. To increase your Pinterest followers, all you need is a steady schedule, fresh images, and a strategy. With the appropriate momentum, you’ll soon witness an increase in visitors and conversions! However, Pinterest is more suited for businesses like home décor, cooking recipes, and photography sites as this content are more visually appealing and can be easily shared. With enough creativity, nearly all businesses can use Pinterest to boost traffic.
You might not think of YouTube as a social media marketing platform, but it fits the bill: you can upload videos to your channel, share, comment on, and like other videos, and follow other accounts. You also get a curated feed with recommended videos on your homepage. The goal is to ensure that your videos are optimized for YouTube SEO so that they receive views. You might also want to look at using YouTube to expand your email list.
LinkedIn is a professional networking site, but it’s also an inspiring community that promotes leadership, education, and basic beliefs. It’s a terrific way to convey your corporate culture and establish your personal brand alongside your business brand, in addition to networking, finding prospects, and sharing market knowledge. Take attention when creating your LinkedIn company page because there are a lot of tools to take advantage of. While you can show off your brand with a LinkedIn page it is better suited for home businesses and freelancers
Wrapping up, we suggest you give team Sidat a chance to initiate your social media journey and give you fantastic results.