Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things done. How can brands lend a hand? We believe…
Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers engage with brands, focusing on the channels, messages, and promotion types that are resonating during the pandemic. Social media is the most influential channel for communicating with consumers. Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers…
Lately, experts have written countless articles about personalised marketing and how it is changing the game. And, to be honest, it is a significant trend because it works. Personalisation has become table stakes. Whether you are talking about business-to-consumer or business-to-business marketing, you have to personalise your marketing message if you want to drive revenue…
Automation is revolutionising the digital marketing world, as with many other industries, changing the scope of what is possible, the way teams are structured and the expectations we have. However, the affiliate universe faces an additional dilemma: How to bring this powerhouse of technological change into an industry built on a foundation of human relationships.…
After the pandemic-induced lockdown, online marketplaces and e-tailers braced themselves in a spike in demand following the temporary removal of international modern trade (IMT) and local modern trade (LMT) from the equation. They had to make a decision: adapt or die? Most chose to add C19 essentials for the first time while others learned the…
More than 50% of consumers said they want to text with their favorite brands.
Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.