Obsession with the SEO Can Hurt Your Digital Marketing Goals

Search Engine Optimization commonly called “SEO” is one of the fundamental components of a digital marketing plan. It is an essential tool that enables websites to generate optimal user traffic that further helps to achieve marketing and commercial goals such as increasing product/service awareness, providing persuasive and informative messages, improving sales conversion rate, etc. In digital…

Progressive Web Apps

The current state of PWA

By 2020, Progressive Web Apps will replace 50% of all consumer-facing native apps, according to Gartner Research. A progressive web application (PWA) is mobile web page that acts and feels like regular native app. Like all apps, PWA can be accessed via the home screen of any smartphone. PWAs also share many of the same…