Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers engage with brands, focusing on the channels, messages, and promotion types that are resonating during the pandemic. Social media is the most influential channel for communicating with consumers. Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers…
Automation is revolutionising the digital marketing world, as with many other industries, changing the scope of what is possible, the way teams are structured and the expectations we have. However, the affiliate universe faces an additional dilemma: How to bring this powerhouse of technological change into an industry built on a foundation of human relationships.…
After the pandemic-induced lockdown, online marketplaces and e-tailers braced themselves in a spike in demand following the temporary removal of international modern trade (IMT) and local modern trade (LMT) from the equation. They had to make a decision: adapt or die? Most chose to add C19 essentials for the first time while others learned the…