January 28, 2024

Top 10 interactive UI/UX techniques favored by web designers

Responsive Design

This technique ensures that a website adapts seamlessly to various screen sizes and devices, providing a consistent and optimal user experience. It involves fluid grids and flexible layouts.


Microinteractions are subtle animations or visual cues that provide feedback and enhance user engagement. They can include button animations, loading spinners, or small visual changes triggered by user actions.

Gestural Navigation

Gestural navigation allows users to interact with a website using gestures like swiping, pinching, or tapping. This technique is especially relevant for touch-enabled devices, providing an intuitive and interactive browsing experience.

Card-Based Design

Popularized by platforms like Pinterest, card-based design organizes content into visually distinct cards. This technique makes information more digestible, facilitates easy navigation, and enhances user engagement.

Parallax Scrolling

Parallax scrolling creates a 3D effect by moving background elements at different speeds as users scroll. It adds depth to the design, making the website visually appealing and interactive.

Chatbots and Virtual Assistants

These interactive elements provide real-time assistance to users. Chatbots can answer queries, guide users through processes, and even offer personalized recommendations, improving user engagement and satisfaction.

Storytelling through Scrolling

This technique unfolds a narrative or information gradually as users scroll down a webpage. It captivates users by presenting content in a sequential and engaging manner.

Hamburger Menus with a Twist

While the hamburger menu conserves space by hiding navigation options, designers add a twist by incorporating animations or revealing options in an innovative way, making it visually appealing and interactive.

Augmented Reality (AR) ElementsIntegrating AR elements into the user interface adds an interactive and immersive dimension. From product previews to interactive overlays, AR enhances user engagement and creates memorable experiences.

These techniques collectively aim to create not just functional but also engaging and memorable digital experiences, setting new standards for user-centric design in the ever-evolving field of web design.