Fintech Pakistan

Just think about the old banking process, for example, transaction of payments, e.g., long queue token no. waits for your number, fill and deposit slip or any utility payment, cash handling, withdraw cash, money transfer and, utility, fuel grocery payment even online shopping from internet web stores, etc. Now this is the era of Innovations,…

Personalised

Everyone talks about personalisation – but here is why only a few get it right

Lately, experts have written countless articles about personalised marketing and how it is changing the game. And, to be honest, it is a significant trend because it works. Personalisation has become table stakes. Whether you are talking about business-to-consumer or business-to-business marketing, you have to personalise your marketing message if you want to drive revenue…