The tech industry is no stranger to innovation, and as the world continues to evolve, so do the ways in which we connect and experience events. The rise of virtual events and experiences has transformed the landscape of tech gatherings, offering a plethora of opportunities for networking, learning, and showcasing the latest technological advancements. In…
As a woman entrepreneur, one of the keys to success in ecommerce is finding your niche and targeting your ideal customers. While it may be tempting to try to appeal to everyone, the reality is that a well-defined niche can help you stand out from the competition and attract a loyal customer base. In this…
As a female entrepreneur, you know that running an ecommerce business is no easy feat. With countless competitors vying for the attention of potential customers, it’s important to leverage every tool at your disposal. One of the most powerful tools in your arsenal is social media marketing. In this blog post, we’ll explore the importance…
As a female entrepreneur, building a strong brand identity for your online store is essential for standing out in a crowded market and attracting customers. Your brand identity is a combination of your company’s values, personality, visual elements, and messaging. It’s what determines you from your rivals and helps you stand out. The following advice…
Starting an online store is a great way for female entrepreneurs to break into the e-commerce industry. With the growing popularity of online shopping, having an e-commerce platform for your business is no longer optional – it’s a necessity. However, choosing the right e-commerce platform can be a daunting task, especially for those who are…
Artificial intelligence (AI) has revolutionized the way we live, work, and do business. It’s no surprise that AI is now being integrated into website design and development. In this blog post, we’ll explore the role of AI in website design and development, and how it’s changing the industry. What is Artificial Intelligence?Artificial intelligence is a…
Building a successful e-commerce business requires more than just setting up a website and selling products. It requires careful planning, strategy, and execution. In this blog post, we’ll explore tips and strategies for building a successful e-commerce business in 2023. ConclusionBuilding a successful e-commerce business in 2023 requires careful planning, strategy, and execution. By defining…
In today’s digital world, having a responsive website is essential. With more and more people accessing the web on mobile devices, it’s crucial for websites to be designed with responsiveness in mind. In this blog post, we’ll explore the best practices for building a responsive website in 2023. ConclusionBuilding a responsive website in 2023 requires…
As we head into 2023, the world of web design is rapidly evolving. New trends and technologies are emerging, and it’s important for web designers to stay up-to-date with the latest developments. In this blog post, we’ll explore the top web design trends to watch out for in 2023. ConclusionAs we head into 2023, the…
In today’s digital age, businesses of all sizes rely on web applications to manage their day-to-day operations. While off-the-shelf software solutions can be helpful, they may not always meet your specific needs. Custom web application development can help your business overcome these limitations and provide you with a tailored solution that fits your unique requirements.…
Choosing the right e-commerce platform is crucial for businesses that want to sell products online. With so many options available, it can be difficult to know where to start. In this blog post, we’ll take a look at some of the factors you should consider when choosing an e-commerce platform for your business. ConclusionChoosing the…
Mobile app development is a constantly evolving field, and staying up-to-date with the latest trends and technologies is crucial for businesses that want to stay ahead of the curve. In this blog post, we’ll take a look at some of the emerging trends and technologies that are shaping the future of mobile app development. ConclusionThe…
Overview A payment gateway is a technology that facilitates the transfer of money from a customer’s bank account to a merchant’s account. It acts as an intermediary between the customer, the merchant, and the banks involved in the transaction. Payment gateways provide a secure, efficient, and convenient way to make online payments. Choosing a Payment…
Artificial Intelligence (AI) is one of the most exciting fields in the world today. With the rapid pace of innovation in this space, it’s becoming increasingly difficult to keep up with the latest advancements. One of the most significant breakthroughs in the AI field has been the development of advanced natural language processing models like…
Search Engine Optimization commonly called “SEO” is one of the fundamental components of a digital marketing plan. It is an essential tool that enables websites to generate optimal user traffic that further helps to achieve marketing and commercial goals such as increasing product/service awareness, providing persuasive and informative messages, improving sales conversion rate, etc. In digital…
Possibly one of the most popular buzzwords around these days, NFTs have taken the world by storm in 2021. While there has been a lot of mystery and controversy surrounding the term itself, there is no doubt about the opportunity it presents in revolutionizing the landscape of digital art. Searches for the word “NFT” almost…
Social media marketing is a form of digital marketing that utilizes the influence of popular social media networks to help you achieve your marketing and branding goals. With such widespread use and versatility social media has easily become one of the most effective free channels for marketing your business today. However, it is not just…
Just think about the old banking process, for example, transaction of payments, e.g., long queue token no. waits for your number, fill and deposit slip or any utility payment, cash handling, withdraw cash, money transfer and, utility, fuel grocery payment even online shopping from internet web stores, etc. Now this is the era of Innovations,…
Overview Social Media Marketing (SMM) is truly a hot topic in the eCommerce world. With that so, social media has been reported to account for 10% of all eCommerce sales! Because consumers do not only use social networking sites to find deals and discounts, but social media has also evolved into an important marketing tool…
Running an online business is now easier than ever before. The internet has opened up a lot of opportunities for people from all walks of life to start their own businesses or revolutionize the way they work with e-stores, e-shops, eCommerce websites, etc. If you also want to learn how to make money with an…
A high-end landing page converts the website visitors into potential leads. This article is about the best landing page conversions practices to attract on-the-fence customers and convert them into prospects. Use these five powerful landing page hacks to increase conversions in no time. 5 Powerful Hacks for Landing Page Conversions: There is a strong correlation…
Overview: Learn all about the basics of a landing page. What it is and why it’s so essential for every business, including yours. And other core elements of an effective landing page that everyone needs to know. What Is a Landing Page and Its Importance? A landing page is a standalone page different from the…
Ecommerce platforms differ from typical website builders in that they include capabilities tailored to online merchants, such as payment application connections, extensive product catalogues, and in-platform seller marketing.
Email marketing is a creative and effective way to communicate with others. Email marketing can assist you in connecting with the responsible authorities in order to meet your business objectives. When most people work so hard in front of a screen these days, the greatest way to communicate with them is through email. You can…
Everyone wants a nice project to work on, as well as a good salary and the satisfaction of their boss with it. Not everyone, however, is aware of how to avail and complete all of the given three tasks, but that is why we’re here to assist you. To be clear and direct about the…
Ramadan 2021 brought along with it an excellent opportunity for the SMEs, women entrepreneurs and Startups of Pakistan. Pakistan being added to the “Seller’s List” of Amazon means our locally manufactured products can be sold easily around the globe via Amazon. It will help the small business and startups of Pakistan grow folds now that…
A slow website means there is a very fat chance of the user losing interest in your product/service even before seeing it. The longer they have to wait the lesser the chance that any user would stick around for the website to load… A slow website just makes any user loses interest when they first…
When consumers come across references to payment gateways, they often wonder why they are needed. And some business owners who already use payment gateway services are perplexed by the situation. What is a payment gateway, and why is it important for businesses that want to offer their customers a secure method of online credit card…
In today’s world where everything has become digitized and people are now considered to be tech savvy, digital platforms have played a vital role in the evolution of the digital world. It has been noted that there are over 37 million internet users in Pakistan alone out of which 36 million are Facebook users making…
And the future is here… To begin with, what is a BOT? To simply put it, BOTS are computer programs that can automate tasks for you. Mostly it is observed in conversation platforms where BOTS can chat with users. The complex BOTS that operate via AI help in personalizing responses and improve one to one…
The year 2020 has been uncertain and challenging. Uncertain in terms of what to expect from the consumer and challenging in being able to reach out to as many consumers as pre-pandemic.
It was a hectic year for U.S retail and retail around the globe in a fairly big way, from alarm purchasing and bathroom tissue deficiencies to QSR chicken sandwich wars and insolvencies galore. This included celebrated brands like Brooks Brothers and Neiman Marcus, and shopping center brands like JCPenney and J.Crew. Be that as it…
UX & UI the two most heard terms in web designing but mostly not well understood. The two terms are mostly used together, however they both are individual and separate web/application design. And both are equally important. They are the reason behind people’s favorite apps or websites that are preferred over other websites or apps.…
Today we’re announcing some big changes to Instagram — a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love. …
Tom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement it in the near future. Artificial intelligence(AI) is now an integral part of our daily lives, making recommendations when we shop online or giving us alternatives to reach…
While many retailers flounder, some omnichannel merchants are killing it online. Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Approaching 20% of retail. The U.S. Commerce Department reported new retail sales data (.pdf) earlier this…
As we continue building products to help businesses and creators of all sizes, we hope Instagram Shopping becomes a critical part of helping businesses succeed. Today, we are launching a new feature aimed at making Instagram the best place for people to discover and shop the brands and products they love. Instagram Shop: The new…
By 2020, Progressive Web Apps will replace 50% of all consumer-facing native apps, according to Gartner Research. A progressive web application (PWA) is mobile web page that acts and feels like regular native app. Like all apps, PWA can be accessed via the home screen of any smartphone. PWAs also share many of the same…
The social network giant rolled out a new feature that reveals–again–that the company doesn’t get it. If the news about TikTok, and the possibility that it might be sold to Microsoft, wasn’t interesting enough, on Wednesday Facebook released a direct competitor to the popular video sharing app called Instagram Reels. A new feature of Instagram…
Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things done. How can brands lend a hand? We believe…
Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers engage with brands, focusing on the channels, messages, and promotion types that are resonating during the pandemic. Social media is the most influential channel for communicating with consumers. Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers…
Lately, experts have written countless articles about personalised marketing and how it is changing the game. And, to be honest, it is a significant trend because it works. Personalisation has become table stakes. Whether you are talking about business-to-consumer or business-to-business marketing, you have to personalise your marketing message if you want to drive revenue…
Automation is revolutionising the digital marketing world, as with many other industries, changing the scope of what is possible, the way teams are structured and the expectations we have. However, the affiliate universe faces an additional dilemma: How to bring this powerhouse of technological change into an industry built on a foundation of human relationships.…
After the pandemic-induced lockdown, online marketplaces and e-tailers braced themselves in a spike in demand following the temporary removal of international modern trade (IMT) and local modern trade (LMT) from the equation. They had to make a decision: adapt or die? Most chose to add C19 essentials for the first time while others learned the…
More than 50% of consumers said they want to text with their favorite brands.
Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.